Ferrari supercar — buying a Ferrari with Bitcoin

The Cover Story — Cars

Buying a Ferrari with Bitcoin

Inside Maranello’s first factory-authorized path to acquiring a supercar in digital currency.Read the Story

The Collection

Buying a Patek Philippe Nautilus with BitcoinWATCHES

Buying a Patek Philippe Nautilus with Bitcoin

The most coveted steel sports watch, acquired on-chain.

Buying a Gulfstream G700 with BitcoinAVIATION

Buying a Gulfstream G700 with Bitcoin

How a flagship business jet changes hands in digital currency.

Buying Luxury Real Estate in Aspen with BitcoinREAL ESTATE

Buying Luxury Real Estate in Aspen with Bitcoin

Trophy mountain residences, settled in Bitcoin.

Buying a Sanlorenzo SX112 Superyacht with BitcoinYACHTS

Buying a Sanlorenzo SX112 Superyacht with Bitcoin

A thirty-four-metre crossover yacht, bought without touching fiat.

The Vetted Index

101 luxury brands, independently checked — and dated.

Our standing reference on cryptocurrency settlement in the luxury market — each entry checked at source, each one dated, and each one saying plainly where the claim could not be confirmed. New: The State of Crypto-Luxury 2026 — the data behind the Index.

Explore the Index

Editor’s Note

The Quiet Shift

Eighteen months ago, a Bitcoin holder paying for a Gulfstream in BTC was an anecdote. Today it is a transaction private aviation brokers plan for. The crypto-affluent are no longer a curiosity at the edge of the luxury market — they are reshaping how its most coveted objects change hands. Bitcoinionaire is the record of that shift.

The Inner Circle

Intelligence for the Crypto-Affluent

Join a private readership of Bitcoin holders, institutional allocators, and luxury professionals. Verified operators, new acquisitions, and exclusive analysis, as each one is verified.