The Cover Story — Cars

Buying a Ferrari with Bitcoin

Inside Maranello’s first factory-authorized path to acquiring a supercar in digital currency.Read the Story

The Collection

WATCHES

Buying a Patek Philippe Nautilus with Bitcoin

The most coveted steel sports watch, acquired on-chain.

AVIATION

Buying a Gulfstream G700 with Bitcoin

How a flagship business jet changes hands in digital currency.

REAL ESTATE

Buying Luxury Real Estate in Aspen with Bitcoin

Trophy mountain residences, settled in Bitcoin.

YACHTS

Buying a Sanlorenzo SX112 Superyacht with Bitcoin

A thirty-four-metre crossover yacht, bought without touching fiat.

The Vetted Index

One hundred luxury brands that accept Bitcoin. Independently verified.

Our standing reference of the brands, dealers, and operators who settle in cryptocurrency — each one confirmed, each one dated. New: The State of Crypto-Luxury 2026 — the data behind the Index.

Explore the Index

Editor’s Note

The Quiet Shift

Eighteen months ago, a Bitcoin holder paying for a Gulfstream in BTC was an anecdote. Today it is a transaction private aviation brokers plan for. The crypto-affluent are no longer a curiosity at the edge of the luxury market — they are reshaping how its most coveted objects change hands. Bitcoinionaire is the record of that shift.

The Inner Circle

Intelligence for the Crypto-Affluent

Join a private readership of Bitcoin holders, institutional allocators, and luxury professionals. Verified operators, new acquisitions, and exclusive analysis — delivered weekly.